Solar Roadways Landing Page
Role: Creative Design Lead
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Webflow
Impact: Increased traffic and conversion rate, resulting in Solar Roadways’ Regulation CF campaign hitting their goal of $1.07M raise in 21 hours, setting a StartEngine record.
Stakeholder & Client interview
Our team held design sessions with stakeholders, including the Director of Funding and Funding Strategists, and the client, the Solar Roadways’ founder, CEO, and team. One assumption that we made earlier in the process were that the user segments would focus primary on two groups: the pre-existing StartEngine investor community and pre-existing Solar Roadways community.
Stakeholder Interview Goal:
Understand what the end product should accomplish and contribute to the campaign’s overall strategy.
Client Interview Goal
Understand current content, design systems, expectations as well their community’s user personas. Discussion of shared goals between stakeholders and client.
Content & Feature Prioritization
details cannot be shared due to NDAs
UI and Design Systems
Deliverable made in Figma
High-Fidelity Wireframe
The Final Product
Made in Webflow
